When does giving lead to happiness? Here, we present two studies demonstrating that the emotional benefits of spending money on others (prosocial spending) are unleashed when givers are aware of their positive impact. In Study 1, an experiment using real charitable appeals, giving more money to...

Intuitively, people should cheat more when cheating is more lucrative, but we find that the effect of performance-based pay-rates on dishonesty depends on how readily people can compare their pay-rate to that of others. In Experiment 1, participants were paid 5 cents or 25 cents per...

New marketing paradigms that exploit the capabilities for data collection, aggregation, and dissemination introduced by the Internet provide benefits to consumers but also pose real or perceived privacy hazards. In four experiments, we seek to understand consumer decisions to reveal or withhold...

Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy valuations and find evidence of...