This paper aims to outline the role of territory in international expansion, styles of command and innovative approaches of women business proprietorships operating in various economic sectors. The exploratory investigation uses a three-dimensional ILI...

International strategic alliances with Chinese operators often entail considerable risks and managerial difficulties associated with national culture and institutional differences, which can hinder the achievement of the intended strategic objectives. This study analyzes and evaluates the...

Questo studio propone un modello di ricerca finalizzato ad indagare la relazione esistente tra le diverse componenti dell’immagine Paese - valutate a livello generale (general country image) e con riferimento agli attributi turistici (tourism destination image) e alle produzioni nazionali...

Il lavoro esplora la relazione tra gli stereotipi legati al paese di origine e le valutazioni dei consumatori relative ai sistemi di offerta estera. La costante evoluzione del- l’impatto del country-of-origin (Coo) richiede un’analisi approfondita che valorizzi la sua natura di indicatore...

The transformations taking place in the world economy can facilitate integration processes, both on a horizontal and vertical scale, and can be an opportunity for all businesses, of whatever size and sector. Nowadays, in this globalized economy consumers seem to be more and more interested in...