Showing 1 - 10 of 34
In the social science disciplines, the assumption that the data stem from a single homogeneous population is often unrealistic in respect of empirical research. When applying a causal modeling approach, such as partial least squares path modeling, segmentation is a key issue in coping with the...
Persistent link: https://www.econbiz.de/10008674975
Applications of the partial least squares (PLS) path modeling approach—which have gained increasing dissemination in business research—usually build on the assumption that the data stem from a single population. However, in empirical applications, this assumption of homogeneity is...
Persistent link: https://www.econbiz.de/10011050110
Structural equation modeling (SEM) has become a mainstream method in many fields of business research, but its use in family business research remains in its infancy. This lag in SEM's application holds especially true for partial least squares SEM (PLS-SEM), an alternative to covariance-based...
Persistent link: https://www.econbiz.de/10010753688
Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-based structural equation modeling has received much attention from the marketing and management...
Persistent link: https://www.econbiz.de/10009003436
This research is aimed at determining the attitudes with regard to advertising from the perspective of generational cohorts in Sarawak. A two-phase of study was conducted to firstly identify generational cohorts in the state and, secondly, to investigate the attitude of each cohort to...
Persistent link: https://www.econbiz.de/10011007093
The purpose of this study is twofold: 1. examine the relationship between service quality dimensions and customer satisfaction with bank territorial units; 2. establish which quality measure method out of the four considered in this study should be applied in order to better determine the areas...
Persistent link: https://www.econbiz.de/10009190046
This paper aims to highlight the relationship between the customers’ satisfaction with the banks’ distribution channels and customer loyalty, predictors of a bank’s position on the market. For this purpose, the authors present the findings of a research that tested a model which linkage...
Persistent link: https://www.econbiz.de/10010633359
Even though the concept of loyalty has been a key issue in tourism destination marketing for the last decades, the issue of customer loyalty in the case of travel agencies seems to be less emphasized in the specialized literature. The current research is part of a larger study directed at...
Persistent link: https://www.econbiz.de/10011106515
The purpose of this paper is to investigate the relationship between the usage and perceived credibility of several sources of information domestic travelers take into consideration when gathering information on potential accommodation providers, on one hand, and, respectively, travelers’...
Persistent link: https://www.econbiz.de/10010819498
The objective of the current paper was to analyze the relationship between service quality reflected by its five traditional dimensions (tangibles, reliability, responsiveness, assurance, and empathy), on one hand, and brand loyalty related aspects such as overall satisfaction, repurchase...
Persistent link: https://www.econbiz.de/10010925376