Project-based exchanges have become the dominant mode of doing business for many industrial firms, and therefore research into project marketing activities has come to be of interest for many B2B academicians. In this study, we contribute to this discourse by proposing three macro-level...

Business researchers have a growing interest in value creation perspectives to firm strategy. The present article provides a novel examination of the financial performance implications of strategic emphases on creating novel consumer value vs. capturing value, by taking a configuration approach...

Focusing on three input variables (i.e., government efficiency, business efficiency, and infrastructure advancement) and one output variable (i.e., economic performance), we employ the Data Envelopment Analysis (DEA) technique in an attempt to make an efficiency comparison between the developed...