Between 1967 and 1979, we produced a number of studies that explored different facets of the economics of advertising. This work culminated in our 1974 book entitled Advertising and Market Power. Our leading hypothesis was that heavy advertising expenditures often but not always had...

Ontario should scrap its antiquated retail sales tax, and opt for a made-in-Ontario valued-added tax (VAT) that would improve fairness, encourage investment and wage growth, and reduce administrative costs for government and for business.

The U.S. is the world's leading consumer of primary energy. A large fraction of this energy is used in boiler installations to generate steam and hot water for heating applications. It is estimated there are total 163,000 industrial and commercial boilers in use in the United States of all sizes.

This paper investigates the impact ash fall would have on dairy farming, based on a study of ‘Tulachard’, a dairy farming operation at Rerewhakaaitu, North Island, New Zealand. It includes analysis of the potential effects on the dairy shed and milking machine, electrical supply and...

Metal roofing material is commonly used for residential and industrial roofs in volcanically active areas. Increased corrosion of metal roofing from chemically reactive volcanic ash following ash deposition post-eruption is a major concern due to decreasing the function and stability of roofs....

The aim of this study was to investigate causes of injury during the 2010/2011 Canterbury earthquakes. Data on patients injured during the Darfield (4 September 2010) and Christchurch (22 February 2011) earthquakes were sourced from the New Zealand Accident Compensation Corporation. The total...

Large explosive eruptions have the potential to distribute heavy ashfalls across large areas, resulting in physical and chemical impacts on agriculture, and economic and psycho-social impacts on rural communities. This study investigates how affected agriculture and rural communities have...

Laptop computers are vital components of critical infrastructure sectors and a common tool in broader society. As they become more widely used, their exposure to volcanic hazards will increase. Therefore, understanding how laptops will function in volcanic environments is necessary to provide...