emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and …

the different schemas that consumers use in ad processing. Consumers can relate advertising to expectations about ads for … are congruent with the brand schema. Brand beliefs and categorization change as a result of incongruent advertising …

price, advertising, and promotion responsiveness segments. Ex post analysis of these segments finds significant demographic …

representations that make particular claims about Indian women’s value and what they value. For FAL marketing and advertising …

Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and … generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco … Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed …

-specific heterogeneity. In the empirical application for milk purchase, we find that generic advertising increases the probability of market …