The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment of glory. The purpose of this paper is to show how public relations help...

The competition that exists among the higher education institutions involves great efforts to adapt to the new requirements of the modern society. The educational offers must face the new challenges that require flexibility, rapidity, complexity and provide students both with specific habits and...

Most Romanian economic actors are affected by major changes in macroeconomic policy, domestic economic and financial crisis and unstable legislative and fiscal framework. In this situation, the importance of the insurance market should be reconsidered in order to properly manage the various...

During the last years, the evolution of mobile applications allowed the developers to become more and more creative. In this way, we can imagine many applications models with a real impact in the real life. In this article we are trying to present a case study for a monitoring sys-tem using the...

The introduction of new materials as Power Point presentations are the most convenient way of teaching a course or to display a scientific paper. In order to support this function, most schools, universities, institutions, are equipped with projectors and computers. For controlling the...

The informative messages represent in every organization a central element for sending data about financial situations, group meetings or special events which will happen in the future. This paper intends to present a model for a global information system based on technologies and...

The goal of this article is to propose a new technical approach regarding the “e-wallet” concept. Although the “e-wallet” concept has many implementations, we consider that we can improve the present level of knowledge by joining the Near Field Communication technology and the...

Mobile devices and applications are becoming increasingly present in everyday life and they represent an important success factor in business. Through this work we aim to provide end users a significant increase in the level of contextual information using the Android platform for mobile appli-...