Modifying the Mehrabian--Russell model, this study proposed a conceptual model to explore how customers' perceptions of dining environments influence emotion and behavioral intention (BI) in the upscale restaurant setting. Using a structural equation modeling analysis, this study showed that...

This study investigated the desires of consumers to introduce a new product in market in general and synthetic vinegar as a particular in order to raise the market share of the synthetic vinegar. The primary data was collected in survey and communication method was used to collect the...