This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical...

Increasing competition in the marketplace makes it difficult to differentiate brand based on the traditional attributes such as price and quality alone. Other attributes of a brand such as ethical and compassionate are becoming more important. “Good” brand or brand that is associated with...

The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have...

The purpose of this qualitative research is to explore the role of service quality on customers’ patronage decision of Malaysian health insurance products. Through a critical review of the literature about service quality and customers’ patronage intention this research proposed a...

This article provides a review of Lebanese entrepreneurial business practices since the 1920s. The characteristics of Lebanese culture are covered with special reference to the value systems inherent within Lebanese management practices. The historical development of Lebanese business in the...

Small and Medium-Sized Enterprises (SMEs) play a dominant role in emerging economies. However, most studies on buyer-seller relationship behaviour have focussed on the larger firms from developed countries with little attention being given to SMEs' import behaviour, especially those from...

Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge, trust, communication, volatility and sustainable competitive advantage as the exogenous and endogenous variables with importer commitment as the dependent variable. The primary data was...

This study examines the relationship between the foreign market characteristics of access to raw materials, capital resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry price competition and the transfer of up-to-date...

This study examines the relationship between manifest conflict and marketing performance via the International Joint Venture (IJV) market entry mode in Thailand. The primary data for the study were collected from a self-administered mail survey of 1047 Thai-Foreign IJVs in Thailand. From the...