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This paper analyzes the market penetration and expansion strategy of cosmetics and toiletries multinational enterprises (MNEs) in South Korea from the perspective of regional strategy as developed recently by Rugman. We find that MNEs have different market entry and expansion strategies in the...
Persistent link: https://www.econbiz.de/10005701120
This paper analyzes the market penetration and expansion strategy of cosmetics and toiletries multinational enterprises (MNEs) in South Korea from the perspective of regional strategy as developed recently by Rugman. We find that MNEs have different market entry and expansion strategies in the...
Persistent link: https://www.econbiz.de/10005453628
This paper analyzes the regional characteristics and strategies of multinational enterprises (MNEs) in the world cosmetics and toiletries industry, based on the new work by Rugman on regional strategy. We test the proposition that MNEs may asymmetrically develop their upstream and downstream...
Persistent link: https://www.econbiz.de/10005696158
In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of...
Persistent link: https://www.econbiz.de/10005805032
Previous studies on the internationalization of small and medium-sized enterprises (SMEs) have typically compared the performance of internationalized SMEs (I-SMEs) with that of non-internationalized SMEs. However, not all I-SMEs can successfully lead the international market either unless they...
Persistent link: https://www.econbiz.de/10010729953
Help within genetically related and unrelated organisms as well as investments of investors holding shares to different degree including charity can be understood within the ensemble concept. In an ensemble transfer of substrate from a source to a sink may result in superadditivity as well as...
Persistent link: https://www.econbiz.de/10011107714
Ostdeutsche Betriebe weisen eine geringere Exportquote als Betriebe in den alten Bundesländern auf. In diesem Artikel werden mögliche Ursachen dafür aufgezeigt. Über eine Analyse auf einzelbetrieblicher Ebene wird herausgearbeitet, welche Faktoren für die Beteiligung der Betriebe am...
Persistent link: https://www.econbiz.de/10005010261
Von einem Matthäus-Effekt wird gesprochen, wenn ein Teil des gegenwärtigen Erfolgs auf vergangene Erfolge zurückzuführen ist. Auf die Wissenschaft übertragen, bedeutet dies, dass berühmte Forscher auch deshalb zitiert werden, weil sie berühmt sind. Der vorliegende Beitrag illustriert, wie...
Persistent link: https://www.econbiz.de/10011085038
a small-sized enterprises group which meet periodically to identify their common problems and to find together solutions.
Persistent link: https://www.econbiz.de/10008565869
What are the factors that make for a decent work environment and how do the conditions of work vary in different parts of the United States? To address these and similarly important questions in a clear and accessible way, we have developed a new approach for measuring the work environment on a...
Persistent link: https://www.econbiz.de/10005112701