Purpose - This paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in-bound customer communications in a political marketing context. This model improves practitioners and researchers understanding of what influence leaders'...

We set out in this study to assist e-Insurance marketers in developing a research-based foundation on which to make strategic decisions related to technology/ Internet implementation. In this study we focused on the agents of a single, medium sized insurance/financial services concern operating...

The present research compares two attitudinal models adapted from the Theory of Reasoned Action (TORA), which includes attitude and subjective norm components, and the Theory of Planned Behavior (TOPB), which includes TORA facets and also examines a decomposed perceived behavioral control...

The present study merges work in the interpersonal relationship and buyer-seller literature to address how trust interacts with attributions to impact the effect of partner communication on conflict resolution perceptions in buyer-seller relationships. Understanding the processes underlying...