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The two main influences leading to adoption at the individual consumer level are marketing communication and interpersonal communication. Although evidence of the effect of these two influences is abundant at the market level, there is a paucity of research documenting the simultaneous effect of...
Persistent link: https://www.econbiz.de/10008787786
It is essential for organizations to understand and manage salespeople's emotions. By monitoring the effects of emotions on the job, management can promote and enhance its sales force. However, the literature on salespersons' emotions has been largely overlooked. This paper establishes an...
Persistent link: https://www.econbiz.de/10010869856
type="main" xml:id="joca12033-abs-0001" <title type="main">Abstract</title> <b>In recent years, there has been considerable attention surrounding the topic of <fi>front-of-package</fi> (FOP) nutrition information disclosures. FOP nutrition disclosures are typically used to provide nutrient information that may help consumers more...</b>
Persistent link: https://www.econbiz.de/10011153178
It is essential for organizations to understand and manage salespeople's emotions. By monitoring the effects of emotions on the job, management can promote and enhance its sales force. However, the literature on salespersons' emotions has been largely overlooked. This paper establishes an...
Persistent link: https://www.econbiz.de/10010636384
Sustainability and environmental initiatives continue to receive an increasing amount of attention, both within the corporate, consumer, and individual domains of behavior. As individuals act on their environmental interests, or lack thereof, it is incumbent upon researchers to continue...
Persistent link: https://www.econbiz.de/10010666020