Although we found a general trend favouring the omnivorousness thesis, as soon as we adjusted it to a set of structural factors and consumers’ tastes it was clear that this was caused by elitist inclusive omnivores who had increased the scope of their tastes. In general, younger cohorts were...

Hasta la fecha, muchas investigaciones se han realizado indicando que cada vez más vivimos en un mundo complejo y más propenso al desastre (Burton et al. 1978; Richardson 1994; Faulkner 2001). Los cambios que ocurren en nuestro alrededor en la mayoría de los casos no son bruscos e imprevistos, sino...

La investigacion existente sobre el crimen y el turismo ha indicado una relacion negativa entre estos dos conceptos, donde el crimen aparece como un factor influyente en la limitacion de los flujos turisticos. Aunque los turistas han enfocado en repetidas ocasiones la importancia de la seguridad...

Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from...

Trademarks protecting the brand name and associations are crucial in a brand's strategy, but little is known about the factors that determine a trademark's prolongation. To explain the prolongation of trademarks, the research estimated a multilevel hazard model accounting for trademark...

We show the equivalence between the use of correspondence analysis (CA) of concadenated tables and the application of a particular version of conjoint analysis called categorical conjoint measurement (CCM). The connection is established using canonical correlation (CC). The second part...

This paper presents findings from a study investigating a firm’s ethical practices along the value chain. In so doing we attempt to better understand potential relationships between a firm’s ethical stance with its customers and those of its suppliers within a supply chain and identify...

Correspondence analysis is introduced in the brand association literature as an alternative tool to measure dominance, for the particular case of free choice data. The method is also used to analyse differences, or asymmetries, between brand-attribute associations where attributes are associated...

This paper investigates the link between brand performance and cultural primes in high-risk, innovation-based sectors. In theory section, we propose that the level of cultural uncertainty avoidance embedded in a firm determine its marketing creativity by increasing the complexity and the...

Dual scaling of a subjects-by-objects table of dominance data (preferences, paired comparisons and successive categories data) has been contrasted with correspondence analysis, as if the two techniques were somehow different. In this note we show that dual scaling of dominance data is equivalent...