Gutberlet, Jutta; Jayme, Bruno de Oliveira - In: Sustainability 2 (2010) 11, pp. 3339-3353
<em>The story of my face</em> intertwines concepts of social semiotics and discourse analysis to explore how a simple type of printed media (flyer) can generate stigmatization of informal recyclers, known as binners in Western Canada. Every day, media exposes humans to signifiers (e.g., words,...