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This article explores the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption. The SCT framework provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal,...
Persistent link: https://www.econbiz.de/10010869649
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Past research has shown the robustness of egocentric anchoring or false consensus effects (e.g., Naylor, Lamberton, and Norton; Ross, Greene, and House) primarily in situations where consumers adopt a cooperative or neutral stance toward one another. However, competition among consumers is a...
Persistent link: https://www.econbiz.de/10010684895
This research explores how loyal customers, those who have invested relatively high amounts of effort with a firm in the form of past purchases, respond to randomly determined marketing outcomes (e.g., winning a prize in a random drawing). Across five studies, participants exhibit a “lucky...
Persistent link: https://www.econbiz.de/10011074796
Responses to questions in a survey can reflect a behavior process that influences multiple response items. Respondent ratings of brand attributes, for example, can be affected by past purchases by making a brand more salient, or by respondents attributing higher performance to justify their...
Persistent link: https://www.econbiz.de/10005542330
We develop a market-based paradigm to value the enhancement or addition of features to a product. We define the market value of a product or feature enhancement as the change in the equilibrium profits that would prevail with and without the enhancement. In order to compute changes in...
Persistent link: https://www.econbiz.de/10011154806
The predictive relationship of a large and comprehensive set of personal descriptors to aspects of product and brand use is examined. The descriptors comprise demographic and general psychographic variables frequently used in segmentation studies and studies of consumer purchase behavior. The...
Persistent link: https://www.econbiz.de/10010865202
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In models of demand and supply, consumer price sensitivity affects both the sales of a good through price, and the price that is set by producers and retailers. The relationship between the dependent variables (e.g., demand and price) and the common parameters (e.g., price sensitivity) is...
Persistent link: https://www.econbiz.de/10010865229
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