Showing 1 - 4 of 4
Intensive competition in the area of business services stimulates companies to try to manage the satisfaction and loyalty of their most important customers. Front office personnel of companies selling their products, through their attitudes and behaviour, affect the satisfaction and loyalty...
Persistent link: https://www.econbiz.de/10011210630
Through positioning marketers seek to create a unique and favourable image in the mind of the target customer. The aim of this article is, after clarifying the nature and role and tracing back the evolution of the concept of positioning, to present and analyse the results of the study of the...
Persistent link: https://www.econbiz.de/10011210662
The capability for adequate management of motivation, commitment, satisfaction and loyalty of personnel creates prerequisites for the realization of certain financial and non - financial (including marketing) results. In the article there is designed and app robated a model, by way of which...
Persistent link: https://www.econbiz.de/10011210715
Companies with consumer orientation have the opportunity to easier recognize and satisfy the needs of their clients, which combined with a correct offer is a premise for ensuring a desired level of client satisfaction. From the point of view of the business, it is important to determine the...
Persistent link: https://www.econbiz.de/10010705896