Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-based structural equation modeling has received much attention from the marketing and management...

In the social science disciplines, the assumption that the data stem from a single homogeneous population is often unrealistic in respect of empirical research. When applying a causal modeling approach, such as partial least squares path modeling, segmentation is a key issue in coping with the...

Applications of the partial least squares (PLS) path modeling approach—which have gained increasing dissemination in business research—usually build on the assumption that the data stem from a single population. However, in empirical applications, this assumption of homogeneity is...

Structural equation modeling (SEM) has become a mainstream method in many fields of business research, but its use in family business research remains in its infancy. This lag in SEM's application holds especially true for partial least squares SEM (PLS-SEM), an alternative to covariance-based...

Zahlreiche wissenschaftliche Abhandlungen kommen – ebenso wie praxisorientierte Arbeiten - zu dem Schluss, dass die Unternehmensreputation als ein Treiber des Unternehmenserfolgs anzusehen ist. Der vorliegende Beitrag analysiert unter Rückgriff auf ein validiertes Messinstrument, ob die...

Zahlreiche wissenschaftliche Abhandlungen kommen – ebenso wie praxisorientierte Arbeiten - zu dem Schluss, dass die Unternehmensreputation als ein Treiber des Unternehmenserfolgs anzusehen ist. Der vorliegende Beitrag analysiert unter Rückgriff auf ein validiertes Messinstrument, ob die...

In markets in which products are traded that can be easily imitated it is only possible to obtain a strategic competitive advantage through immaterial assets. The assumption has often been heard that the estimation of a company – its reputation – can generate positive effects especially with...

A wide variety of scientific and semi-scientific publications state that (amorphous) constructs like corporate reputation may cause sustainable profits. The reason for their interest in reputation is that increasing competition in a globalized economy promotes the identification of drivers of...

Angesichts ständig zunehmender Werbeintensität ist die Aufmerksamkeitswirkung eines Werbemittels, die in der Praxis hauptsächlich mit Hilfe ungestützter Recalltests gemessen wird, ein wesentliches Qualitätsmerkmal. Die bisher gängigen Auswertungsmethoden beschränken sich auf die...