In the context of our future development and integration into the European Union, the organizations are searching for new, attractive and advantageous solutions and ways of development. Most frequently they succeed in achieving their goals, a proof being their numerous innovative, original ideas...

The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects –...

In 2008, the global financial crisis has generated a feeling of distrust from investors and significantly increased their risk aversion. The size of current account deficit, the relatively high external financing needs and the dependence of the banks on it, the high ratio between loans in...

Sustainable development is development that combines the present requirements without compromising the ability of future generations to meet their own needs. Sustainability is therefore characterized by three main aspects often in conflict: the economic aspect (effectiveness), the social...

The European Union is interested in the overall performance of the group of 27, and in the national contributions in innovation. The target is to create an „Innovation Union” which aims to provide to entrepreneurs the necessary support to transform innovative ideas into products and services...

In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period), spread on a period of time that...

The reality of public administration system in Romania shows that, in addition to normal and fair activities, negative aspects are to be noticed. Whatever the degree of truth in these assessments, the process of public administration in our country should be continuously adjusted and improved....

The tourism activity is considered by most economists, and not only, as an activity that can contribute to the development and prosperity of the areas with tourism potential. To make the most of the opportunities offered by tourism, it is necessary that it should be a qualitative one that being...

The economic crisis from the last period significantly affected the business environment. Despite the progress registered by Romania in the last years, there are some important disparities in the field of competitiveness compared to the European Union member states. It is important to have...

The economic crisis from the last period significantly affected the business environment. Despite the progress registered by Romania in the last years, there are some important disparities in the field of competitiveness compared to the European Union member states. It is important to have...