Despite considerable interest in the nature and role of marketing using a service perspective [Vargo S., Lusch R. Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17] there is limited research about branding. Research to date tends to be qualitative [e.g., Berry L. Cultivating...

Strategically managing spectator perceptions of service quality and understanding how these perceptions affect value, satisfaction and behavioural intentions is very important if sports organisations are going to succeed in today's competitive entertainment environment. As a response to...

In this paper, we examine the nature of innovation within small firms across two OECD countries with a particular focus on the differences between firms with low R&D intensity and those with high R&D intensity. Drawing on a sample of small to medium enterprises (SME) who were engaged in the...

There has been considerable discussion about the way in which consumers purchase durable and financial products and a number of modelling procedures have been used to examine this issue. The present paper outlines a study that used a new and more general scaling approach (the Rasch model) for...

This article contributes to the emerging theory of industry belief systems and the social construction of innovation by examining how industry actors conceptualise and negotiate industry transformation through the development and diffusion of new technologies. In a qualitative study of...

Financial pressure and concern for the environment has meant many consumers are aware of the need to reduce their consumption of many resources, including energy, which is the focus of the present study. While potential energy use deterrents in the form of access constraints and price increases...

Wage systems have an significant impact on the community and, over the years, a variety of wage policies have been used in Australia. The basic attitudes of political parties, the union movement and employer organisations are well known but public opinion has not been extensively probed. A...

Cognitive Dissonance has interested consumer researchers for many years. Until recently, however, there has not been an accepted consumer dissonance scale. Using a recently developed scale, the present study examined the presence of dissonance segments in two customer samples, in which a...

A random sample of 400 homes in Perth responded to a life style instrument and to a series of questions on radio listening patterns. Respondents were clustered into a number of groups based upon their self reported listening frequencies of the radio stations in Perth. Multiple discriminant...