Most charitable organizations cannot accomplish their missions without asking for money. This is paradoxical because recent research suggests that mentioning money primes a self-sufficient mindset, thus undermining the very behaviors these organizations desire to elicit. We offer an important...

Do payment mechanisms change the way consumers perceive products? We argue that consumers for whom credit cards (cash) have been primed focus more on benefits (costs) when evaluating a product. In study 1, credit card (cash) primed participants made more (fewer) recall errors regarding cost...

The discrepancy between willingness to pay (WTP) and willingness to accept (WTA) for a product, referred to as the endowment effect, has been investigated and replicated across various domains because of its implications for rational decision making. The authors assume that implicit processes...

The decision to save enhances well-being in the long-term but it conflicts with the desire to spend money to gain immediate gratification. In this research, we examine the influence of having single versus multiple accounts on individuals’ savings and spending decisions. We find that...

The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content--text mining--has limitations. As a starting point, we...

A village was selected from agro-climatic zone-5 in Punjab (India) to assess energy-resource availability, expenditure and shortcomings of the village ecosystem. Data on energy inputs and outputs were collected over a period of two years. The village had a gross power of 3.9 kW/ha and the...

Energy inputs and crop yields of rice by 209 farmers from three villages were collected over 2 years and analysed. Relations were found between crop yield and tillage, irrigation, fertilizers, and pre-harvest or total energy inputs. The 209 farmers were divided into 25 homogeneous groups by...

The goal of this study was to get feedback from farmers in selected Tennessee counties on their willingness to grow switchgrass as a dedicated bioenergy crop. Switchgrass can be grown on marginal land. It is environmentally friendly (useful for erosion control etc.) and can assist rural...

With numerous food recalls in the last few years, food safety has become an important concern for the food industry and consumers. Millions of people are sickened and thousands die each year from consuming contaminated and unsafe food in the U .S. This paper compiles information on the profile...