This paper develops a two-period sales model to investigate the competitive effects of purchase-based targeted advertising. In the model, two competing firms gain consumer information during the first period sales, which allows them to target advertising based on consumer purchase history....

Informative advertising and persuasive advertising play quite different roles in the efficiency of distribution channels. A recent study observes that a direct channel structure outperforms an indirect one in the presence of advertising competition between manufacturers, assuming that...

Effect of coupling displacement on thermal current of Frenkel-Kontorova (FK) lattices in the underdamped case is investigated by means of numerical calculations. The results indicate that: (i) as the system has less atoms and is symmetric, the coupling displacement can boost up its thermal...

Negative differential thermal resistance (NDTR) in Frenkel-Kontorova lattices with colored noise is investigated by means of numerical calculations. The results indicate that: (i) as the system has less atoms and is symmetric, the thermal current and heat conductivity becomes bigger with the...

An Ms7.0 earthquake, focal depth 13 km, struck Lushan on April 20, 2013, caused 196 deaths and 21 missing, 13,484 injuries, and affected more than two million people. A field investigation was taken immediately after the quake, and the induced hazards were analyzed in comparison with the...

Supply chain coordination has become critical to firms as increased pressure is placed on them to improve performance. We evaluate the performance of Push, Pull, and Advance-purchase discount (APD) contracts in a manufacturer-retailer supply chain where one or both firms have a satisficing...

Ba0.6Sr0.4TiO3 (BST) and Ba0.6Sr0.4TiO3/Ba(Zr0.2Ti0.8)O3/Ba0.6Sr0.4TiO3 (BST/BZT/BST) multilayer (ML) films were prepared by pulsed laser deposition on the LaNiO3-coated LaAlO3 substrate. X-ray diffraction analysis revealed that the two kinds of films could be epitaxially grown in pure...

Vertical integration in forest industry refers to firms that provide large portion of wood from their own or controlled forests. Access to resources and competition for cost effective acquisition of industrial raw material are some of the main concerns and advantages for globalized forestry...