Organizations employ various risk-mitigation strategies to cope with the uncertainty in marketing new products. In the motion picture industry, an important strategy is to cast star actors and actresses in movies. The ultimate box-office success, however, depends on multiple stakeholders...

China has implemented increasing-block power tariffs. It might be a breakthrough in the country's stagnant residential power tariff reform. Improving energy efficiency is the primary method adopted by the Chinese government for energy conservation in residential sector. However, negative effects...

Promoting technological development to improve energy efficiency has been the primary method of energy conservation in China. However, the existence of energy rebound effect will impose negative effects on the final result of energy saving. In this article, we adopt the Malmquist index approach...

Energy efficiency improvement leads to a reduction in the real cost of energy services per unit, thus bringing about an increase in the demand for energy services. Therefore, the potential energy savings and emission reduction from efficiency improvements might be offset, which is known as...

Improving energy efficiency is the primary method adopted by the Chinese government in an effort to achieve energy conservation target in the transport sector. However, the offsetting effect of energy rebound would greatly reduce its real energy-saving potentials. We set up a Linear...

The corrosion inhibition characteristics of 2,2′-bipyridine (BIPY) and 2,2′-bipyridine-3,3′-dicarboxylic acid (BIDA), on carbon steel in sulphuric acid solutions was studied using potentiodynamic polarization and electrochemical impedance spectroscopy (EIS) techniques at 20°C, 30°C and...

New products have been a key focus of research in marketing for decades. As such, there is a huge literature associated with (and numerous books on) the subject, which makes it impossible to provide a comprehensive treatment in this short chapter. To provide some focus, this chapter concentrates...

Several studies have demonstrated an order-of-entry effect on market share, suggesting that pioneers outperform later entrants. However, other research has pointed out the limitations of these studies and found evidence that many pioneers fail or have low market share. Given this background, the...

A consistent pattern observed for really new household consumer durables is a takeoff or dramatic increase in sales early in their history. The takeoff tends to appear as an elbow-shaped discontinuity in the sales curve showing an average sales increase of over 400%. In contrast, most marketing...

Research on the product life cycle (PLC) has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorporating informational cascades and developing and testing many new hypotheses based on this theory. On average, across 30 product...