This paper investigates how different corporate associations may influence consumer evaluations and purchase intention in response to cause-related marketing (CRM) and whether this impact is contingent on congruence between the cause and the company. Our experimental study, based on 660...

Estimation errors or uncertainities in expected return and risk measures create difficulties for portfolio optimization. The literature deals with the uncertainty using stochastic, fuzzy or probability programming. This paper proposes a new approach to treating uncertainty. By assuming that the...

Society calls for customers to participate in carbon offset programs and purchase carbon offset products in response to the threats currently posed by severe environmental pollution. To promote these products, companies often use carbon emission calculators. However, the effectiveness of this...

There has been relatively less attention paid to the monitoring of linear drifts in Poisson rates. Although the conventional CUSUM charts can be used for monitoring linear drifts in Poisson rates, they often rely on the assumption of a known parameter. To get rid of this assumption, this paper...

This paper focuses on the clustering dynamics based on/supported by R&D offshoring trends as exemplified by the biopharmaceutical sector in China. It suggests two baselines of the institutional arrangements appropriate to initiate innovation-based clusters: (1) emphasis on the linkages and...

This paper used data from 50 enterprises in China’s iron and steel industry to evaluate their energy efficiency and productivity change. The study first used a conventional data envelopment analysis model and the Malmquist Productivity Index (MPI) to measure the energy efficiency and...