It is commonly argued that, in order to meet increasing competition, public transport organizations and systems need to be market oriented. Even though the notion of market orientationhas not been explicitly addressed in public transport research, studies relevant to market orientation have been...

Summary This paper introduces the marketing-as-practice (MAP) special issue of the Scandinavian Journal of Management. It outlines the editors' position, suggesting that there is a need for a stronger focus on MAP in marketing which engages with critical perspectives and opens up a mutually...

This paper provides a reading of mainstream academic marketing discourse based upon Foucault's concept of governmentality. Three periods of marketing thought are identified, described and analyzed--'early marketing thought' (c. 1900-1960), 'marketing management' (c. 1950-1985) and 'service...

Most contemporary total quality management (TQM) practice is influenced, directly or indirectly, by structured, acontextual and standardized quality models. The present paper focuses on the strategic introduction of one such model, namely the Swedish Institute for Quality (SIQ) model for...

Purpose – The aim of the present paper is to study what effect CSR has had on the practice of organizations. Design/methodology/approach – Since the effects of CSR on practice are an understudied topic the paper adopts a single case study design and studies Swedbank. Theoretically the paper...