In juengster Zeit wird in der Personalmanagementforschung vermehrt darauf hingewiesen, dass Forschungsfragen zum Themengebiet Performance Management in Bezug auf oeffentliche und Nonprofit Organisationen bislang noch wenig erforscht sind (Brandl et al. 2006). In der Folge entwickelte sich ein...

Hospitals’ strategy choices represent highly relevant factors that affect organizational performance and survival. This study assesses the differences among hospitals’ strategic choices. This strategy definition and assessment reflects the typology proposed by Miles and Snow, who distinguish...

The use of co-branded products as a form of brand management has gained increasing attention from managers and scientists, as evidenced by the practitioner-oriented articles and empirical studies published since the mid-1990s. However, there is no description that contrasts co-branding with...