Brazell, Jeff; Diener, Christopher; Karniouchina, Ekaterina - In: Marketing Letters 17 (2006) 4, pp. 255-268
Choice set designs that include a constant or no-choice option have increased efficiency, better mimic consumer choices, and allow one to model changes in market size. However, when the no-choice option is selected no information is obtained on the relative attractiveness of the available...
