Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...

Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...

Scale development assumes that certain steps are to be taken in order to obtain a valid measurement instrument. Most of the researchers jump to the confirmatory stage and avoid exploratory measures. However, exploratory methods that are used in the first stages of scale development are...

E-commerce continues to develop as an important channel for consumer purchases. This explains the growing interest in determining the most important variables which affect online consumer behavior, especially perceived risk as a well-known behavioral deterrent. Previous studies have proved a...

The establishment of a research strategy doesn’t necessarily suppose a specific standardization. Nothing seems to impose to the researcher a projected structure as a basis for his future approach. Our article attempts to identify a few methodological landmarks for a research strategy so that...

Innovation provides for a certain organization the most important competitive advantages. Previous researches emphasized different influences and designed coherent organizational innovation factorial systems, suggesting particular relationships and models for different categories of innovations...

The study presents three methods which can be used to assess discriminant validity for multi-item scales. Q-sorting is presented as a method that can be used in early stages of research, being more exploratory, while the chi-square difference test and the average variance extracted analysis are...

The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities. Five categories of stakeholders were analyzed: high school students (the future university candidates), present university...