Pharmaceutical companies face the problem of how to project the persistency patterns of patients who are taking their manufactured medications – i.e., how to determine the percentage of patients who will continue to refill a given prescription on a timely basis. The authors have developed a...

In this paper we present a parsimonious model for the analysis of underreported Poisson count data. In contrast to previously developed methods, we are able to derive analytic expressions for the key marginal posterior distributions that are of interest. The usefulness of this model is explored...

This paper examines the National Technology Strategy (Discussion Draft) recently released by the erstwhile Department of Science and Technology from the perspective of existing knowledge and research in the Diffusion of Innovations and New Product Development fields. We argue that there are...

This paper describes the use of a marketing science model by Jetstar, a subsidiary of Australia's leading airline, Qantas, to effectively and profitably compete in the low-cost carrier marketplace. We trace the evolution of the Jetstar strategy from a baseline calibration of its initial...