Building a coherent country branding program at international level requires a strong coordination between the government, the business sector, the decision makers from educational and cultural sector, the civil society and, the mass media representatives in any country. The paper presents the...

Our paper examines the impact of currency risk on investments made by a Euro based investor in European countries in normal versus turbulent times. We use unhedged and hedged stock market returns to see whether the performance of portfolios made up of stocks from developed markets could be...

The paper presents the evolution of the demand for continuing training courses in Romania, over the period 2007-2011. The general aim was to discover possible impacts of Romania’s accession to the European Union on the demand for qualifications. Findings reveal a re-orientation of trainees...

The importance of achieving optimality or near optimality in supply routing is on the rise as globalization leads to scenarios in which multiple, heterogeneous and highly spatially distributed demands have to be satisfied under stringent constraints. However, there is no consensus concerning...

This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in...

This paper envisages to analyze theories related to the study of the Country of Origin Effect (COE), specifically in relationship with two types of products: tangible goods and services. It starts from the growing international character of different types of products and from the necessity that...

The evolution of stock prices is influenced by the expectations of investors regarding the earning prospects associated to each listed company. One of the key elements of investment decision is the positive relationship between risk and return. Risky securities are preferred to less risky ones...

Monetary policy is one of the most sensitive problems in the modern financial systems. Money production of central banks and commercial banks generates a lot of problems in the prices mechanism, structure of production and is the major source of error in entrepreneurial decision. This paper...

Entrepreneurial decision is always subject to a significant level of uncertainty. Uncertainty is related to human nature and it is the most significant reason for economic action. This paper explains the most important challenges for economic decisions due to different forms of uncertainty...