Empowered by the possibility to automatically identify unique product instances, the Radio Frequency Identification (RFID) technology is expected to revolutionize the supply chain processes. However, in view of the numerous possible ways that RFID can be implemented within the supply chain, the...

This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web in order to empirically define its determinants and investigate their applicability and customization capabilities. A series of in depth interviews with field experts (study #1) along with an...