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A network approach, as it is developed by some Swedish researchers in industrial marketing and international business (see e.g. Hägg & Johanson (ed.), 1982 and Hammarkvist, Håkansson & Mattsson, 1982) is compared with the transaction cost approach associated with Oliver Williamson (e.g....
Persistent link: https://www.econbiz.de/10005802373
We apply a markets-as-networks perspective in seeking to understand how cooperation and competition between firms drive the reconfiguration of markets under conditions of collective competition. More specifically we focus on strategic actions undertaken by firms with a view to establishing,...
Persistent link: https://www.econbiz.de/10009217645
This paper puts focus on the application of Near Field Communication technology (NFC) to mobile payments. Uncertainties about global policies open for a variety of local business policies. Taking into account different representations of actor interaction as described by different eco-systems by...
Persistent link: https://www.econbiz.de/10009372240