Showing 1 - 10 of 10
The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier’s perspective. We demonstrate how brand equity occurs and how it can be measured at three marketing stages: B2B, B2C and...
Persistent link: https://www.econbiz.de/10004999225
This paper addresses the research landscape of Intellectual Property Rights. It describes and probes the key players and the most influential journal publications. While most literature reviews are qualitative, in many cases highly subjective and necessarily selective, this paper takes another...
Persistent link: https://www.econbiz.de/10009001809
Forming branded alliances has become a common strategy in the airline industry. These can be defined as ‘multilateral alliances’ as opposed to bilateral alliances. Limited attention has been paid to assessing the impact of multilateral alliances on complex sub-networks, such as...
Persistent link: https://www.econbiz.de/10011162785
The goal of this paper is to examine the impact of Initial Public Offerings (IPO) on the investment strategies of young entrepreneurial firms. Hypotheses are developed from the finance, strategy and top management team literature. These are then tested using multivariate methods in order to...
Persistent link: https://www.econbiz.de/10010765340
Entrepreneur’s cognitive biases have emerged as one of the central themes in understanding the performance of entrepreneurial firms. Research has shown that entrepreneur’s overconfidence and optimism bias help firm creation, but also contribute to firm failure. Prior studies using cognitive...
Persistent link: https://www.econbiz.de/10010786690
Persistent link: https://www.econbiz.de/10010867135
Persistent link: https://www.econbiz.de/10005235542
This paper extends research on industry clusters by unbundling network from cluster effects and by analysing how network effects drive the performance of cluster firms. The results show that a firm's connectedness in a regional network is positively associated with firm performance. However, we...
Persistent link: https://www.econbiz.de/10010624411
Inter-firm networks, as an inter-organizational form, are increasingly perceived as a model for entrepreneurial firm growth. We study egocentric networks of high-growth entrepreneurial firms in the IT industry and explore how these firms grow through the use of external relations and become...
Persistent link: https://www.econbiz.de/10010624667
This paper explores multilateral airline alliances through the lenses of structural holes and network closure. The structural holes theory sees network ties as opportunities linking together separate network segments through brokers and weak ties. The opposing view argues that network closure...
Persistent link: https://www.econbiz.de/10010688245