En este artículo los autores hacen una profunda y exhaustiva revisión de la literatura dedicada a la búsqueda del objeto de la disciplina del marketing. Primero se analiza el concepto de marketing, luego se estudia el intercambio como la base sobre lacual gira toda la actividad de marketing,...

The objective of this paper is to analyze the formation process of the Nuevo Sol Yield Curve in Peru, specifically the evolution of its different terms as a consequence of diverse internal and external policies and events. For this purpose, the zero coupon yield curve or spot curve is estimated,...

Early services literature and the original service-dominant logic (SDL) work of Vargo and Lush (Journal of Marketing 68(1):1–17, <CitationRef CitationID="CR24">2004a</CitationRef>) have suggested a dyadic customer and company relationship in the value creation process. While extant literature increasingly acknowledges more complex...</citationref>

Anecdotal evidence suggests that older individuals behave more emotionally and less cognitively due to their decreasing biological, cognitive, and/or social abilities, or a combination thereof. However, in the psychology and aging literatures, recent research indicates that the sense of future...

Despite the importance and popularity of the stewardship concept in the current management literature, antecedents and the role of the surrounding framework of stewardship remains poorly understood. Similarly, relatively little is known about the outcomes of stewardship. In this study I set out...

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

Este artículo ofrece una propuesta metodológica para medir la calidad del servicio de consulta externa con el modelo de la zona de tolerancia. Con una mezcla de entrevistas en profundidad, grupos focales, análisis factorial exploratorio y análisis factorial confirmatorio, se encontró que...

Asistimos en los últimos años a uncambio en la forma de competir delas empresas. Frente a una visiónindividual y aislada de la competencia,se impone actualmente laresponsabilidad colectiva en el marcode relaciones y redes de empresas.Desde esta perspectiva, la relacióninter-organizacional se...