In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers...

The past decade has witnessed an unprecedented growth in our understanding of the brain basis of economic decision-making. In particular, research is uncovering not only the location of brain regions where certain processes are taking place, but also the nature of the (economically meaningful)...

This paper introduces a model where elections are games where voters have preferences over a public good (policy platforms) and a private good (transfers). The model produces the standard social choice results such as core convergence and policy separation. Furthermore, by introducing transfers,...

My goals in this paper are: (i) To give a pithy, opinionated summary of what has been learned about bounded rationality in individual decision making from experiments in economics and psychology (drawing on my 1995 Handbook of Experimental Economics chapter); and (ii) mention some promising new...

We describe a general model, 'experience-weighted attraction' (EWA) learning, which includes reinforcement learning and a class of weighted fictitious play belief models as special cases. In EWA, strategies have attractions which reflect prior predispositions, are updated based on payoff...