Vanteddu, Gangaraju; Chinnam, Ratna Babu; Gushikin, Oleg - In: International Journal of Production Economics 129 (2011) 1, pp. 204-216
Increasing globalization, diversity of the product range, and increasing customer awareness are making the market(s) highly competitive thereby forcing different supply chains to adapt to different stimuli on a continuous basis. It is also well recognized that overall supply chain focus should...