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A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on...
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Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes the financial performance consequences of product and service innovations. The...
Persistent link: https://www.econbiz.de/10010961601
Business relationships provide means for creating and appropriating superior value in the marketplace. To date, research pertains almost exclusively to the value after relationship creation and sharing among exchange partners. Consequently, the interaction between value creation and value...
Persistent link: https://www.econbiz.de/10008871456
Das Electronic-Business ist zweifelsohne durch seine hohe Dynamik gekennzeichnet. Innerhalb eines industrieökonomisch geprägten Ansatzes fokussiert das vorliegende Werk dabei speziell auf den Wettbewerb elektronischer Business-to-Business Marktplätze. Unter Beachtung des im Rahmen der...
Persistent link: https://www.econbiz.de/10008474128