Lee, Thaemin; Park, Cheol; Jun, Jongkun - In: International Journal of E-Business Research (IJEBR) 10 (2014) 1, pp. 15-32
This study examines the positive and negative effects of mobile shopping. It identifies and tests the antecedents and consequences of self-efficacy and impulse buying that result from mobile shopping. The results reveal that perceived convenience, perceived ease of response, and perceived...