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Ergebnisse zeigen, dass die betriebliche Entscheidung für eine naturschutzfachliche Optimierung abhängig ist von der …
Persistent link: https://www.econbiz.de/10011070486
The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services. Found in the face of a polyvalent consumer, the marketing...
Persistent link: https://www.econbiz.de/10008483701
There is a broad consensus that the likelihood of becoming an entrepreneur is not only influenced by individual characteristics but also by spatial context conditions. However, context factors are not per se stable; they tend to vary over time which is particularly relevant during economic...
Persistent link: https://www.econbiz.de/10011264730
This article shows that respondents gain meaning from visual cues in a web survey as well as from verbal cues (words).We manipulated the layout of a five point rating scale using verbal, graphical, numerical, and symbolic language. This paper extends the existing literature in four directions:...
Persistent link: https://www.econbiz.de/10011090766
In this study we use an information-processing perspective to explore the impact of response scales on respondents answers in a web survey.This paper has four innovations compared to the existing literature: research is based on a different mode of administration (web), we use an open-ended...
Persistent link: https://www.econbiz.de/10011091615
Despite the subsidies provided for school milk within the European School Milk Scheme, consumption has declined steadily in Germany. Thus, a federal research project was established to analyze factors that influence the demand for school milk. The results should form a basis to improve future...
Persistent link: https://www.econbiz.de/10010730040
decision problems to help them interpret the decision situation that they face and evaluate alternative courses of action. To … allows for a formal representation of how context-specific benefits requirements affect consumers’ evaluation of decision … representations of a complex shopping trip decision problem across four shopping contexts that differ in terms of opening hour …
Persistent link: https://www.econbiz.de/10010731311
The authors present the results from parallel experiments in two surveys about privacy attitudes. Concerned that the order of the questions might affect the answers, they systematically varied the order of some of the key questions in the questionnaire. In both surveys, four of five question...
Persistent link: https://www.econbiz.de/10010789488
Persistent link: https://www.econbiz.de/10010867869
We examine cooperative behavior when large sums of money are at stake, using data from the television game show <i>Golden Balls</i>. At the end of each episode, contestants play a variant on the classic prisoner's dilemma for large and widely ranging stakes averaging over $20,000. Cooperation is...
Persistent link: https://www.econbiz.de/10010990533