The phenomenon of be engaged and participate in brand communities is not yet well-known. This study carries out a systematic literature review to get the major construct that could explain the mentioned phenomenon and the consequences to the brand. Therefore, the aim of this study is to...

Education for sustainable development in higher education is becoming increasingly important for success of universities and other institutions where students will exercise their professions. The main goal of this study is to apply the theory of planned behaviour to analyse sustainability...

The present study deals with the S-O-R framework. The past five decades of research have successfully validated the S-O-R model in offline and online contexts. However, there is still room for improvement. In particular, hedonic aspects have been proposed as distinctive aspects to differentiate...

This work has two main goals. First we seek to start the validation process of the RURALQUAL scale as an instrument of evaluation of the quality of the service provided by rural lodgings in two border regions of the Iberian Peninsula: Extremadura (Spain) and the Alentejo (Portugal). Second, we...

The use of the Internet for shopping is increasing worldwide. Therefore, it has become very important to understand how consumers perceive its benefits and risks. In this paper, we address perceived benefits and risks of online shopping in Spain and Scotland. Building upon previous work done by...

The rise of Web 2.0 tools and mobile devices means that the image of the traditional consumer has to be replaced with an active, permanently connected, consumer who uses the Internet to find information about brands and to share opinions and shopping experiences with other consumers – a...