This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...

This paper aimed at revisiting the market orientation philosophy, through examining the impact of organizational culture on market orientation within Egyptian business schools. Data were gathered from 46 informants in three business schools in Egypt. The informal and implicit nature of the...

This paper seeks to understand the criteria which students use to evaluate teaching effectiveness. Using structural equation modeling with a sample of business students from Egypt, the findings indicate that the above criteria comprise six factors: organization of the course, fairness of...