Das Electronic-Business ist zweifelsohne durch seine hohe Dynamik gekennzeichnet. Innerhalb eines industrieökonomisch geprägten Ansatzes fokussiert das vorliegende Werk dabei speziell auf den Wettbewerb elektronischer Business-to-Business Marktplätze. Unter Beachtung des im Rahmen der...

Cause related marketing (CrM) has become one of the most dynamic marketing tools. CrM allows companies to signal their overall business culture regarding Corporate Social Responsibility (CSR) at the point of sale. More recently retail chains in Germany have started to use CrM as a strategy to...

Purpose/Value – The objective of this paper is to determine (1) the extent to which sustainability serves as a sales argument and (2) which areas of sustainability are communicated in the fruit juice industry. This seems promising against the background that there are several ethical...

Purpose –Web-based CSR disclosure bears a variety of advantages for firms. Determining factors for web-based CSR disclosure have been analyzed in several papers. However, only limited research has been conducted on both, the food industry and small and midsized enterprises. This paper is one...

Purpose/Value – The objective of this paper is to determine (1) the extent to which sustainability serves as a sales argument and (2) which areas of sustainability are communicated in the fruit juice industry. This seems promising against the background that there are several ethical...

In this paper we measure consumers’ preferences for different (ethical) product attributes by questionnaires and compare the results to the ones obtained using an individualized and a nonindividualized Information Display Matrix (IDM). The latter contains only those attributes the respective...

This paper measures consumer preferences for different (ethical) product attributes of meat products by questionnaires and compares these results to the ones obtained using an individualized Information Display Matrix (IDM). The products considered in the study are pork and chicken cutlet. The...

Purpose –Web-based CSR disclosure provides a variety of advantages for firms. Determining factors for web-based CSR disclosure have been analyzed in several papers. However, only limited research has been conducted on both, the food industry and small and midsized enterprises. This paper is...