; (3) As the types of power of MIS professionals are dynamic, no constant relationship exists between the types and the …

Reducing the physical distance among R&D engineers and between R&D and marketing is widely believed to result in more … was enhanced after co-locating these teams. Surprisingly, communication frequency between R&D and marketing was not … widening gap between R&D and marketing. Alternatively, it may indicate that the effect of co-location depends on the content …

knowledge building as well as for practice-oriented approaches: the art and craft of handling strategic actors and power …

going on about the role of power in chains and marketing channels. In order to understand how power and its interactions …Power plays a key role in any chain relationship. In the past large manufacturers such as Unilever and Nestle were the … most dominant players in the chain. However, as a result of consolidation among retailers, power has shifted towards …

Ergebnisse zeigen, dass die betriebliche Entscheidung für eine naturschutzfachliche Optimierung abhängig ist von der …

The heads of marketing can use the tangible representations except for some or for all these roles, depending on the …

widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a …