Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is related to specific prevailing factors in the...

Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is related to specific prevailing factors in the...

This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food industry in the UK is also provided in order to...

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model-super-™...

China's GDP reached US$ 1.159 trillion in 2001, making it the sixth largest economy in the world. In addition the Chinese government has reformed its economy, liberated market forces and opened up many industries to foreign investors. However, the surge of Foreign Direct Investment in China will...

The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient practices, but the current actions including government initiatives and social pressure groups has created opportunity...

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Williams, et al., 2011). These concepts will be used to explore the...

This paper examines infrastructure considerations and the significance of co-creation and co-branding within the Culinary Transnational Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist, where...

With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative study was to explore the impact country-of-origin...