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This paper develops a research model of the importance of consumers’ perceived risk and the Internet shopping experience in the online purchasing behavior of Internet users. The model was tested using a survey of some 700 New Zealand Internet users. Both the perceived risk and perceived...
Persistent link: https://www.econbiz.de/10011140345
As online shopping growth continues, electronic retailers are recognizing the need to understand risk perceptions of (prospective) customers so as to remove impediments to continued growth. One particularly fruitful area of research concerns the perceptions of online shoppers to product,...
Persistent link: https://www.econbiz.de/10011120134
Cloud sourcing and cloud computing have become de-facto standards in recent years for a range of applications. Cloud solutions are attractive for a number of reasons including ease of use, pricing, availability, scalability, and reliability. In particular, small and medium enterprises (SMEs)...
Persistent link: https://www.econbiz.de/10010954214