Consumers can experience relatively low prices with the dramatic diffusion of online shopping even with customized products, which are commonly more expensive than regular products, due to unique functions of customized product order processes in online environments. This paper investigates how...

This study integrates e-shopping quality, enjoyment, and trust into a technology acceptance model (TAM) to understand consumer acceptance of e-shopping. Online surveys with college students (n=298) were conducted. E-shopping quality for apparel products consists of four dimensions: web site...

This study explores a model proposing a customer loyalty program as an identity marketing tool that evokes customer's identity salience (one's perception that a loyalty program membership is important to his/her identity). The results of a Web-based experiment indicate that identity salience is...

The present study investigates how high-technology attributes influence consumer responses. Based on Mehrabian and Russell's Stimulus–Organism–Response (S–O–R) framework (1974), this study proposes that high-technology product attributes elicit consumers' cognitive (attitude) and...

The objective of this study is to develop a model of satisfaction in a retail shopping context, integrating the stimuli (S)-organism (O)-response (R) paradigm and satisfaction model. The study proposed two alternative models of satisfaction, which suggest that (1) satisfaction is created by...