Previous research identifies two types of advertising comprehension—objective comprehension and subjective comprehension—with the former message-based and the latter receiver-based. This study examines the effects of body-copy type size on readers' subjective and objective comprehension of...

The increasing globalization of markets witnessed in recent years has been paralleled by growing research attention upon the internationalization of small and medium sized firms. In industrialized nations, a significant degree of dormant export potential has been identified in this firm size...

Although exporting has established itself as an important field of research within the overall international business discipline, no attempt has yet been made to provide a bibliographic analysis showing how the subject has evolved over time. This article reports the findings of a study which...

With the increasing globalization of markets and their interdependencies, small and medium sized domestic firms have witnessed their relative sanctuary from foreign competitors being eroded. This study is founded upon the premise that a significant degree of dormant export potential exists in...

In drawing attention to certain important gaps in the international business literature, the focus of this study is an examination of international supplier selection criteria from the perspective of both importing and exporting firms. Based upon a dual-country research design, an attempt is...

The manuscript reports on an integrative assessment of exporting research published in 821 academic articles during the period 1960-2007. Such an undertaking is deemed necessary due to the voluminous, multifarious, and fragmented nature of knowledge in this crucial field of international...