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This study examines the impact that downsizing of suppliers' sales and support personnel has on business customers' satisfaction. The study investigates what influence cultural differences may have on business customers' evaluations of satisfaction with and loyalty toward downsized suppliers....
Persistent link: https://www.econbiz.de/10008488737
This commentary reflects on Blocker's cross-cultural investigation of relationship value in business markets, published in this issue, and identifies several research avenues. From a theoretical point of view, researchers should develop and test hypotheses grounded in both conceptual frameworks...
Persistent link: https://www.econbiz.de/10009146545
Persistent link: https://www.econbiz.de/10010954450
Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes the financial performance consequences of product and service innovations. The...
Persistent link: https://www.econbiz.de/10010961601
Business relationships provide means for creating and appropriating superior value in the marketplace. To date, research pertains almost exclusively to the value after relationship creation and sharing among exchange partners. Consequently, the interaction between value creation and value...
Persistent link: https://www.econbiz.de/10008871456