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The Internet and the price-value-loyalty chain
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Krishnan, R.; … - In: Journal of Business Research 56 (2003) 5, pp. 391-398
Persistent link: https://www.econbiz.de/10005466089
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Internet retailing: enablers, limiters and market consequences
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Levy, Michael - In: Journal of Business Research 57 (2004) 7, pp. 703-713
Persistent link: https://www.econbiz.de/10005466380
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The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; … - In: Journal of Business Research 59 (2006) 12, pp. 1207-1213
Persistent link: https://www.econbiz.de/10005473772