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Franchising into the twenty-first century
Hoffman, Richard C.; Preble, John F. - In: Business Horizons 36 (1993) 6, pp. 35-43
Persistent link: https://www.econbiz.de/10005333221
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Franchising: A Growth Strategy for the 1990Õs
Preble, John F. - In: American Journal of Business 7 (1992) 1, pp. 35-41
The strategy of franchising has become an increasingly important growth option for firms operating in todayÕs highly competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic guidance on its use. Three general forms of...
Persistent link: https://www.econbiz.de/10005546491
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Franchising: A Growth Strategy for the 1990Õs
Preble, John F. - In: American Journal of Business 7 (1992) 1, pp. 35-41
The strategy of franchising has become an increasingly important growth option for firms operating in todayÕs highly competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic guidance on its use. Three general forms of...
Persistent link: https://www.econbiz.de/10010610944
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Integrating the Crisis Management Perspective into the Strategic Management Process
Preble, John F. - In: Journal of Management Studies 34 (1997) 5, pp. 769-791
Persistent link: https://www.econbiz.de/10005672245