This introduction outlines the development of corporate social responsibility (CSR) and corporate social irresponsibility (CSI) from its origins to today, identifies the major trends in the field, and points towards some troubling developments in the recent CSR debate. This sets the scene for...

In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR. Based on literature and qualitative data from interviews with managers and consumers, a conceptualization of corporate practice and...

Today, many organizations are adopting streamlined, adaptive hierarchies that increasingly employ teams in daily operations. This paper focuses on the use of teams in international R&D networks. Specifically, it investigates the incidence of R&D teams and analyses the influence of four...

A key competitive advantage of multinational companies lies in their ability to exploit locally created knowledge worldwide. This implies that such companies have to be able to transfer knowledge within organizational networks characterized by separation through time, space, culture and...

Within MNCs, the traditional role of headquarters as prime source of knowledge and competencies is changing. Increasingly, headquarters act as a receiver of knowledge from their internationally dispersed subsidiaries. But what drives the benefits headquarters can gain from such reverse knowledge...

MNCs have been conceptualized as differentiated networks that, in turn, are embedded in external networks. Previous research has predominantly focused on the embeddedness of established subsidiaries into their local environment, omitting to shed light on the phenomenon of headquarters linkages...

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...